Productum is a business theme designed to help market your products or services. A custom home page making good use of prime real estate and a nifty image switcher that stylishly advertises your latest offerings, bundled with a feature rich theme options panel means you should be able to brand this theme to your liking with no hassle.
This is a very nice theme, aside from having a blog site it also has a homepage. Maybe adding a forum would make it a perfect theme to have. Adding a few more social networking site plug-ins and not just twitter would also drive more traffic for a site using this theme.